How does Nike’s marketing strategy drive its success?

Nike’s marketing strategy is undoubtedly one of the driving forces behind the company’s success. Through its marketing efforts, Nike has managed to establish itself as a global leader in the athletic footwear and apparel industry. Nike’s marketing strategy is centered around three key pillars: emotional branding, product innovation, and targeting specific segments of the market.

Nike’s emotional branding strategy has been a significant factor in securing customer loyalty and increasing its market share. The company prides itself on its