Marketing is the art and science of promoting and selling products or services to a target audience. It encompasses a range of activities designed to attract, engage, and retain customers, ultimately driving business growth. Marketing strategies involve understanding customer needs and desires, identifying target markets, positioning products or services, and employing various tactics such as advertising, pricing, distribution, and promotion. Essentially, marketing is focused on creating customer value and satisfaction to generate demand and achieve organizational goals.

Corporate strategy, on the other hand, is the overall plan that guides a company’s actions and decision-making to achieve its long-term objectives. It involves defining the purpose and vision of the organization, setting specific goals and targets, and determining the actions required to meet those goals. Corporate strategy encompasses a broad range of areas, including business objectives, resource allocation, organizational structure, financial planning, and competitive positioning. It aims to align all aspects of the company towards a common mission and drive sustainable growth in the marketplace. In essence, corporate strategy goes beyond marketing and looks