A marketing plan is a comprehensive document that outlines the marketing goals, objectives, strategies, and tactics for a business or organization. It serves as a roadmap for the marketing efforts and helps the marketing team to align their activities with the overall business goals. A well-developed marketing plan takes into consideration the target market, competitive landscape, and market trends to create a strategic approach that can drive the business forward. It includes detailed plans for marketing campaigns, channels to be used, marketing budgets, and key performance indicators (KPIs) to measure the success of the marketing initiatives.