Growth marketing is a data-driven, iterative approach to marketing that focuses on experimenting, testing, and optimizing various strategies to achieve sustainable business growth. Unlike traditional marketing, which often relies on mass broadcasting, growth marketing identifies and targets specific audiences through a variety of digital marketing channels. By leveraging analytics and metrics to track performance and make data-informed decisions, growth marketers can continuously refine and scale their efforts. In this guide, we will outline a six-step process from beginner to expert to learn and master the art of growth marketing.