Generative AI refers to a subset of artificial intelligence that focuses on creating new and original content. It utilizes algorithms and neural networks to generate text, images, or even videos that imitate human-like creation. This technology has gained significant attention due to its potential to revolutionize content generation across various industries. However, the implementation of generative AI tools raises concerns regarding ethics and safety. It is imperative for organizations to understand and address these concerns to ensure responsible and ethical use of this powerful technology. In this article, we will explore how generative AI tools can be implemented safely and ethically, considering the potential negative impact, ethical considerations, and responsible usage.