What Are the Essential Steps in Developing a Marketing Strategy?

What is a Marketing Strategy?

A marketing strategy is a comprehensive plan that outlines a company’s approach to promoting its products or services to its target audience. It sets out the steps and actions that a business will take to achieve its marketing goals and objectives. A well-developed marketing strategy takes into account various factors, including the needs and preferences of the target market, the competitive landscape, and the company’s capabilities and resources.