How Do B2C and B2B Marketing Strategies Differ?

What is B2C Marketing?

B2C marketing, which stands for business-to-consumer marketing, is a marketing strategy that focuses on selling products or services directly to individual consumers. In this type of marketing, companies aim to attract and engage individual customers by understanding their needs, desires, and preferences. The key difference between B2B and B2C marketing lies in the target audience – with B2C marketing, the focus is on the end consumer, rather than business buyers.