How Does Bank of America’s Marketing Strategy Drive Success?

Bank of America’s marketing strategy has been a contributing factor to its success as one of the largest banks in the world. In 2016, the company appointed a new Global Strategy and Marketing Officer, Anne Finucane, with an emphasis on strengthening and evolving the bank’s brand. One of the tools used in this strategy is the Bank of America Mobile Banking app, which has received recognition for being one of the best mobile banking apps in the U.S.

In addition to its mobile app, Bank of America has focused on providing exceptional customer service, which has contributed to its high customer satisfaction ratings. The company also offers a competitive pricing strategy and benefits, including its Preferred Rewards program, which offers discounts on banking services to customers who maintain a minimum account balance. Bank of America has made a point to utilize its digital presence, taking advantage of social media channels and online applications to reach its audience. This approach has helped the bank to attra