What’s the Difference Between Guerrilla and Bootstrap Marketing Strategies?

What is Guerilla Marketing Strategy?
Guerilla marketing strategy is a unique and unconventional approach to marketing that aims to grab the attention of potential customers by using creative and unexpected tactics. Unlike traditional marketing methods that rely on large budgets and media exposure, guerilla marketing is all about finding innovative ways to make an impact with limited resources. It can be thought of as the David to the Goliath of traditional marketing strategies, as it focuses on outsmarting and outmaneuvering the competition rather than outspending them.
Table of Contents
Toggle