What Sets Apart Nokia and Samsung Marketing Strategies?

Overview of the mobile phone market
The mobile phone market is a highly competitive and rapidly growing industry, with companies like Nokia and Samsung vying for market shares. Both Nokia and Samsung have established themselves as successful companies in the mobile technology sector, offering a wide range of mobile devices to cater to various customer needs. Nokia, once the market leader, faced challenges in maintaining its position due to the emergence of smartphones. On the other hand, Samsung, with its innovative technologies and user-friendly smartphones, quickly gained market traction and surpassed Nokia in terms of market share.
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