Always-On Marketing is a strategic approach that involves continuous marketing activities, as opposed to one-off campaigns or sporadic efforts. It is an always-on marketing strategy that focuses on maintaining a consistent presence in front of target audiences throughout their customer journey. This approach ensures that potential customers are reached at various touchpoints, allowing businesses to stay top-of-mind and increase the chances of conversion. Always-On Marketing combines various digital advertising channels such as paid search, social media marketing, email marketing, and affiliate marketing to create a seamless and integrated customer experience. By utilizing tools and applications such as Google Ads, Google Analytics, and conversion tracking, businesses can analyze and optimize their always-on campaigns for better results. With an always-on approach to marketing, businesses can achieve their marketing goals while maximizing their advertising budgets effectively.