How does marketing strategy differ for small businesses vs. big businesses?

Definition of Small Business and Big Business

Small businesses and big businesses differ in size and resources, but their marketing strategies play a critical role in their success. A small business typically refers to a company with fewer employees, lower revenue, and limited resources compared to larger corporations. These small businesses usually operate in niche markets and focus on serving a specific target audience. On the other hand, big businesses are characterized by their extensive workforce, larger market share, and substantial financial resources. They often operate on a national or global scale, catering to a wide range of customers.