How does a global marketing strategy balance adaptation and standardization decisions?

Definition of Global Marketing
Global marketing is the strategic approach that companies take to expand their reach beyond their domestic market boundaries. It involves identifying and entering international markets to sell their products or services. Global marketing allows companies to tap into new customer segments, increase market share, and leverage competitive advantage. However, to succeed in international markets, companies must make critical decisions on whether to adapt their marketing strategies to local markets or standardize them across different countries. This involves striking the right balance between customization and consistency to ensure effective global marketing campaigns.
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