How does Facebook’s marketing strategy compare to Google’s?

What are Facebook and Google?

Facebook and Google are two of the biggest players in the digital advertising industry. While both platforms offer advertising solutions, their strategies and approaches differ in several ways. Facebook, the world’s largest social media platform, focuses on targeting specific demographics and interests to reach potential customers. On the other hand, Google, the most popular search engine globally, leverages users’ intent and behavior to display relevant ads. Both platforms have massive user bases and offer various tools and features to help businesses maximize their marketing efforts. Understanding the differences between Facebook and Google’s marketing strategies can help businesses choose the platform that aligns best with their goals and target audience.