What’s the Distinction Between Operational and Marketing Strategy?

Definition of Operational vs Marketing Strategy

Operational and marketing strategies are two critical components of a business’s overall growth and success. While both strategies are essential, they serve different purposes and focus on distinct areas of the business. Operational strategy deals with the day-to-day operations and processes necessary to achieve business goals and objectives. It involves activities such as resource allocation, production planning, supply chain management, and cost control. On the other hand, marketing strategy focuses on promoting the business, attracting customers, and increasing market share. It involves activities such as market research, target audience identification, branding, advertising, and sales promotions.