An offensive marketing strategy is a proactive approach taken by businesses to gain a competitive advantage in the market. It involves targeting the weaknesses of competitors and exploiting them to drive business growth. This strategy focuses on attacking competitors’ market share, advertising campaigns, and customer base to position the business as the preferred choice for consumers. Offensive marketing aims to not only increase market share but also to establish the company as a market leader. By actively going after the competition, businesses can create a strong brand presence and increase customer confidence in their products or services.