What Sets Apart Blue Ocean and Red Ocean Marketing Strategies?

What is a Blue Ocean Strategy?
In the vast ocean of competition, businesses are constantly seeking ways to differentiate themselves and gain a competitive edge. One approach that has gained significant attention is the Blue Ocean Strategy. Coined by business scholars W. Chan Kim and Renée Mauborgne, this strategy proposes that businesses can create their own uncontested market space, separate from the intense competition of the “red ocean.”
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