What differentiates marketing research from marketing strategy?

Marketing research and marketing strategy are two terms that are often used interchangeably. However, there is a significant difference that separates them. Marketing research is the process of gathering information about potential customers, market trends, and consumer behaviors to determine the feasibility and attractiveness of a business idea or product. On the other hand, marketing strategy is the plan of action that outlines how a business will achieve its marketing goals and objectives through a series of marketing activities.