What are the marketing strategies of Nestle and Cadbury?

Background of Cadbury and Nestle
Cadbury and Nestle are two giants in the chocolate and confectionery industry, both competing fiercely for market share. Cadbury Dairy Milk, produced by Cadbury, is one of the most popular chocolate bars in the world, known for its smooth and creamy taste. Nestle, on the other hand, is a multinational conglomerate with a wide range of products, including chocolates.
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