What is the difference between marketing and commercial strategy?

Definition of Marketing Strategy

In the world of business, marketing strategy is a fundamental concept that influences the success and growth of a company. It refers to a set of plans, actions, and activities designed to position a product or service in a competitive market and attract, engage, and retain customers. A marketing strategy involves making strategic decisions on factors such as target audience, product positioning, pricing, promotion, and distribution channels. It serves as a roadmap that guides businesses on how to effectively reach their target audience, communicate their value proposition, and ultimately drive sales and revenue.

A solid marketing strategy takes into consideration various aspects of the business, such as the target market, customer behavior, and competitor analysis. It aims to differentiate a company’s products or services from its competitors and create a unique selling proposition that resonates with the target audience. A well-crafted marketing strategy also takes into account the marketing mix, which includes product, price,