How does a content strategy differ from a marketing plan?

What is Content Strategy?
In the world of digital marketing, content strategy, and marketing plan are two terms that are often used interchangeably, but they are different concepts with their unique purposes. Content strategy focuses on the creation, delivery, and management of content across various channels to meet specific business goals. It is a holistic approach that encompasses the entire content lifecycle – from planning and creation to distribution and measurement.
Table of Contents
Toggle