How Does a Marketing Plan Differ from a Competitive Strategy?

Definition of a Marketing Plan
A marketing plan is a strategic document that outlines the overall goals and objectives of a company’s marketing efforts. It serves as a roadmap for the marketing team, providing a clear direction on how to reach the target market and achieve business objectives. A marketing plan typically includes a thorough analysis of the current market, a detailed description of the target audience, and a comprehensive marketing strategy that outlines the tactics and channels to be used to reach and engage potential customers. It covers all aspects of marketing, from product development and pricing to promotion and distribution.
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