What’s the difference between a go-to-market strategy and marketing mix?

Definition of Go-to-Market Strategy and Marketing Mix

Go to Market Strategy refers to the overall plan and approach a company takes to bring its products or services to market. It involves all the activities and decisions related to product positioning, target market identification, sales, and marketing channels, pricing strategy, and customer acquisition. A well-defined go-to-market strategy is crucial for the success of any business as it sets the foundation for effective product launches and drives business growth.