How Do Corporate Strategy and Marketing Differ in Business?

Definition of Corporate Strategy
Corporate strategy refers to the overall plan and direction set by a company to achieve its long-term goals and objectives. It involves making decisions on how the company can gain a competitive advantage, allocate resources, and manage its various business units and divisions. The corporate strategy takes into account the company’s overall vision, mission, and core values, as well as the opportunities and challenges present in the market and industry in which it operates. It provides a framework for the entire organization to align its efforts and resources toward achieving sustainable growth and profitability.
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