Email marketing is a powerful tool that enables businesses to reach their target audience directly through email. It involves sending targeted promotional or informational messages to a group of individuals who have given their consent to receive such emails. It is a cost-effective and efficient way to nurture relationships with potential and existing customers. Unlike traditional direct mail marketing, email marketing allows for personalization and customization, allowing businesses to deliver relevant content to each recipient. With the right email marketing strategy, businesses can engage their audience, drive traffic to their website, and ultimately increase conversions.