Corporate strategy refers to the overall plan and direction of an organization, outlining its long-term goals, objectives, and approach to achieving sustainable success. It encompasses the vision, mission, and values of the company, guiding decision-making processes at the highest level. Corporate strategy involves analyzing the internal and external environment, identifying potential risks and opportunities, and devising strategies to leverage the strengths and address the weaknesses of the organization. It determines the company’s position in the market, target market segments, and competitive advantage. Corporate strategy often involves making decisions about the company’s portfolio of business units and establishing strategic alliances or partnerships with other organizations.