Harry Potter vs Voldemort – two iconic characters from the beloved book series that have captured the hearts of millions around the world. But beyond the magical adventures and epic battles lies a fascinating marketing strategy that has played a significant role in the success of the Harry Potter franchise. From the mastermind behind the series, J.K. Rowling, to the powerful wizards and witches that make up the target audience, every aspect of the marketing campaign has been carefully crafted to captivate and engage.

J.K. Rowling’s marketing strategy for the Harry Potter series is nothing short of brilliant. She took a multi-channel approach, utilizin