Which marketing strategy works best for videos: Facebook or YouTube?

Which marketing strategy works best for videos: Facebook or YouTube?

Rohan Singh | March 24, 2024 | Acquisition Which marketing strategy works best for videos: Facebook or YouTube? Why use Facebook videos over other social media platforms? When it comes to video marketing, Facebook is an ideal platform due to its numerous advantages over other social media platforms. Firstly, Facebook boasts a massive user base, […]

What’s the difference between a digital marketing strategy and a social media strategist?

What's the difference between a digital marketing strategy and a social media strategist?

Rohan Singh | February 15, 2024 | Acquisition What’s the difference between a digital marketing strategy and a social media strategist? Definition of Digital Marketing Strategy In today’s digital age, businesses rely heavily on establishing an online presence to effectively reach and engage with their target audience. This is where a well-crafted digital marketing strategy […]

What Sets Apart Digital Marketing Strategy from Social Media Strategy?

What Sets Apart Digital Marketing Strategy from Social Media Strategy?

Rohan Singh | February 12, 2024 | Acquisition What Sets Apart Digital Marketing Strategy from Social Media Strategy? What is Digital Marketing Strategy? A digital marketing strategy is a comprehensive plan that outlines how businesses can effectively promote their products or services online. It involves using various digital channels, such as search engines, social media, […]

What is the purpose and focus of a social marketing strategy?

What is the purpose and focus of a social marketing strategy?

Rohan Singh | November 11, 2023 | Acquisition What is the purpose and focus of a social marketing strategy? Purpose of Social Marketing Social marketing is a powerful tool that allows businesses to connect with their target audience on various social media platforms. The purpose of social marketing is to build brand awareness, engage with […]

Which platform offers the best marketing strategy: YouTube, Facebook, or Instagram?

Which platform offers the best marketing strategy: YouTube, Facebook, or Instagram?

Rohan Singh | October 16, 2023 | Acquisition Which platform offers the best marketing strategy: YouTube, Facebook, or Instagram? The Advantages of Digital Marketing Digital marketing has become a crucial aspect of any successful business strategy in today’s digital age. With the vast majority of consumers spending a significant amount of time online, businesses need […]

Zappos Social Media Strategy: Leveraging Digital Platforms for Success

Zappos Social Media Strategy: Leveraging Digital Platforms for Success

Rohan Singh | September 21, 2023 | Activation Zappos Social Media Strategy: Leveraging Digital Platforms for Success Zappos is an online retailer that has built a strong presence on social media platforms through its dedication to customer service and company culture. Their social media strategy is a key reason for their success. Forbes named Zappos […]

How to Optimize Your University’s Social Media Strategy?

How to Optimize Your University's Social Media Strategy?

Rohan Singh | September 13, 2023 | Activation How to Optimize Your University’s Social Media Strategy? Social media has taken the world by storm in recent years. From individuals to businesses, everyone is utilizing social media channels to connect and engage with their target audience. Universities too have recognized the importance of having a social […]