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Drive Higher Profits with Strategic Digital Marketing Expertise
More leads. More sales. More revenue. That’s the digital marketing promise from Rohan Singh
When it comes to marketing, it’s important to understand the key differences between strategy, plan, and program. While these terms are often used interchangeably, they each have their distinct purpose and role in driving a company’s marketing efforts.
A marketing strategy is like the North Star that guides a company’s marketing initiatives. It is the overarching plan that outlines the goals and objectives of the business, identifies the target market and competitors, and determines the best approach to position the brand. Think of it as the big-picture vision that sets the direction for all marketing activities. A well-defined marketing strategy helps businesses make informed decisions about where to focus resources and efforts, ensuring that they are effectively reaching their potential customers.
On the other hand, a marketing plan takes the marketing strategy and breaks it down into actionable steps. It provides a detailed roadmap that specifies the specific marketing tactics and channels to be used, along with a set budget and timeline. By outlining the specific actions to be taken, a marketing plan helps businesses stay organized and focused on their marketing goals. It allows for better coordination and alignment across marketing teams, ensuring that all activities are working towards the same objectives.
Once the marketing strategy and plan are in place, it’s time to execute the marketing program. This is where all the planned marketing activities and campaigns are put into action. It involves implementing the tactics outlined in the marketing plan, tracking and analyzing the results, and making any necessary adjustments along the way. A marketing program ensures that the marketing efforts are consistent, targeted, and effective, helping businesses reach their target audience and achieve their marketing goals.
In conclusion, while marketing strategy, plan, and program are closely related, they each play a unique role in driving a company’s marketing success. The strategy provides the overall direction, the plan outlines the specific actions to be taken, and the program is the execution of those actions. By understanding these differences, businesses can develop a well-rounded marketing approach that maximizes their impact and drives growth.
When it comes to creating an effective marketing campaign, it is vital to understand the distinction between a marketing strategy and a marketing plan. A marketing strategy outlines the overall goals and objectives of the marketing campaign, answering the “why” behind the chosen tactics. It is like the foundation of a house, providing the blueprint for the entire marketing effort. A well-crafted marketing strategy takes into consideration the target audience, competition, and market trends to determine the most effective approach to reach potential customers. It sets the direction and guides decision-making throughout the campaign.
In contrast, a marketing plan details the specific actions needed to achieve those goals and objectives, answering the “how.” It takes the strategy and breaks it down into actionable steps, laying out the tactics, channels, budget, and timeline. A marketing plan is a more detailed and action-oriented plan that outlines how a marketing strategy will be executed. It allows for better organization and coordination, ensuring that all activities align with the overall goals. By outlining the specific steps to be taken, a marketing plan provides clarity and direction for the marketing team, helping them execute the strategy effectively.
In summary, a marketing strategy is a big-picture plan that defines the goals and objectives of a marketing campaign, while a marketing plan is a more detailed and action-oriented plan that outlines the specific steps to be taken to achieve those goals and objectives. Both are essential components of a successful marketing campaign, working hand in hand to guide and execute the marketing efforts.
A marketing plan and a marketing program may sound similar, but they have distinct differences in terms of scope and components.
A marketing plan is a detailed and action-oriented document that outlines the specific tactics and actions needed to achieve the goals and objectives set out in the marketing strategy. It provides a roadmap for the marketing team, guiding them on how to execute the overall strategy effectively. The plan typically includes components such as budget allocation, target audience, schedule, and a detailed description of the tactics to be implemented. It is a practical and organized approach that ensures all activities align with the overall marketing strategy.
On the other hand, a marketing program is a broader suite of marketing initiatives that contribute to the objectives laid out in the marketing strategy. It encompasses multiple channels and may involve various tactics such as advertising campaigns, content marketing efforts, direct mail, events, and more. It takes into consideration the overall marketing objectives and incorporates different initiatives to reach those goals. A marketing program focuses on the bigger picture and serves as a comprehensive approach to driving results.
While a marketing plan outlines the specific actions to be taken, a marketing program is the collection of all these initiatives that work together to achieve the desired outcomes. By understanding the difference between the two, businesses can create a strategic marketing approach that combines both detailed tactics and broader programs to effectively reach their target audience and achieve their marketing objectives.
Proficiency in various digital marketing channels, including social media marketing, search engine marketing (SEM), email marketing, content marketing, and online advertising.
Proficiency in both front-end and back-end web development (MERN Stack) to build and optimize websites, web apps, product development, landing pages, and other digital assets.
Implementing growth hacking techniques, A/B testing, user acquisition strategies, conversion rate optimization (CRO), and customer lifecycle management to drive rapid and sustainable business growth.
The ability to adapt to changes in the marketing landscape, stay updated with industry trends, and quickly learn and implement new strategies using no-code frameworks and latest industry tools.
2023
Successfully completed an intensive 6 Months Part-Time Full Stack Development Bootcamp at Ironhack, gaining comprehensive expertise in front-end and back-end technologies, and developing a robust understanding of the end-to-end web development process. By the end of the bootcamp, I was be able to design and build full-stack JavaScript web applications. To see all projects, please visit my Github profile.
2021
Completed a 12-week Growth Marketing course at Growth Tribe, acquiring key skills in data-driven marketing strategies, customer acquisition, retention, and business growth tactics. Growth Tribe is a digital learning partner for both individuals & organisations, specialising in Growth, Digital Marketing, Data, UX Design & Digital Leadership. The course focusses on developing agile frameworks to test ideas rapidly and scale them for business growth.
2021
Acquired the Google Analytics Individual Qualification, demonstrating proficiency in leveraging analytics tools to measure, analyze, and optimize website performance and digital marketing efforts.
2020
Earned the Inbound & Content Marketing Certification from Hubspot, demonstrating a comprehensive understanding of effective inbound marketing strategies and proficiency in creating engaging content to attract and retain customers.
2019
Grenoble Ecole de Management is one of the few management schools in the world to be triple accredited EQUIS, AACSB and AMBA: only about fifteen ‘Schools in France and 1% in the world benefit from it. Obtained a Master’s degree in International Business, gaining comprehensive knowledge of global business strategies, international market dynamics, and cross-cultural management.
2015
The Learning Institute of ITC Ltd, offers Welcomlegionnaire, a unique programme that develops “Made in ITC” managers. It is a four year programme for students passing the 12th class. The programme leads to a Management position. Gaining a thorough understanding of the tourism industry, including travel management, hospitality, and cultural dynamics influencing global tourism trends.
Identifying a market gap for expatriates seeking English-speaking jobs in Europe, I utilized my skills in product development, automation, and marketing to create a dedicated job search platform. Motivated by personal experiences and the struggles faced by expatriates due to language barriers, I aimed to simplify their job-seeking journey.
The platform, offering comprehensive job listings across diverse industries, now aids over 150,000 job seekers in more than 20 European countries, demonstrating the platform’s significant impact and success.
Recognizing the retail industry’s need for a comprehensive partner network, I led the development of a retail directory, now featuring over 5,000+ local partners. This platform addresses the challenge faced by clients of Storefront in finding additional services for their pop-up stores and events, facilitating collaboration and expansion.
Through intensive data collection, partner vetting, and user-friendly design, the platform now bolsters brand visibility and fosters strategic partnerships, contributing significantly to local market growth.
To aid Aula Education’s US expansion, I devised a go-to-market strategy utilizing LinkedIn Ads. The choice of platform was driven by LinkedIn’s professional user base, aligning with Aula’s target demographic. This strategy effectively widened Aula’s reach, fostering its successful entry into the US market.
In order to dramatically boost Storefront’s online presence, I spearheaded the generation of 50,000+ web pages and content using Programmatic SEO. Recognizing that enhanced SEO can significantly increase business growth, I strategically employed this technique to optimize every transactional page. As a result, Storefront witnessed a 350%+ substantial surge in its search engine traffic, leading to increased visibility, 30% reduced CAC and cost savings of annual $500K PPC spends.
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