What Is the Key to Goodwill Marketing Strategy?

What Is the Key to Goodwill Marketing Strategy?

Rohan Singh | January 28, 2024 | Acquisition What Is the Key to Goodwill Marketing Strategy? Definition of Goodwill Goodwill is an intangible asset that represents the positive reputation and strong customer base of a company. It is the perceived value that a business holds in the eyes of its customers and the market as […]