Projects & Case Studies
A testament to my expertise, innovative approaches, and the impactful results I’ve achieved for my employers, clients and projects.
Europe's largest job search board for expats
Identifying a market gap for expatriates seeking English-speaking jobs in Europe, I utilized my skills in product development, automation, and marketing to create a dedicated job search platform. Motivated by personal experiences and the struggles faced by expatriates due to language barriers, I aimed to simplify their job-seeking journey.
The platform, offering comprehensive job listings across diverse industries, now aids over 150,000 job seekers in more than 20 European countries, demonstrating the platform’s significant impact and success.
Retail directory to connect with over 5000+ local partners
Recognizing the retail industry’s need for a comprehensive partner network, I led the development of a retail directory, now featuring over 5,000+ local partners. This platform addresses the challenge faced by clients of Storefront in finding additional services for their pop-up stores and events, facilitating collaboration and expansion.
Through intensive data collection, partner vetting, and user-friendly design, the platform now bolsters brand visibility and fosters strategic partnerships, contributing significantly to local market growth.
Go-To-Market Strategy using LinkedIn Ads for US expansion
To aid Aula Education’s US expansion, I devised a go-to-market strategy utilizing LinkedIn Ads. The choice of platform was driven by LinkedIn’s professional user base, aligning with Aula’s target demographic. This strategy effectively widened Aula’s reach, fostering its successful entry into the US market.
50K Web Pages & Content Generation using Programmatic SEO
In order to dramatically boost Storefront’s online presence, I spearheaded the generation of 50,000+ web pages and content using Programmatic SEO. Recognizing that enhanced SEO can significantly increase business growth, I strategically employed this technique to optimize every transactional page. As a result, Storefront witnessed a 350%+ substantial surge in its search engine traffic, leading to increased visibility, 30% reduced CAC and cost savings of annual $500K PPC spends.
Leveraging Advanced Analytics & Optimization: A Digital Transformation Success Story
Facing a rapidly evolving digital landscape, I quickly pivoted my client’s strategy. Using the Facebook Pixel and Google Analytics, I honed in on user behavior with insights from SEMRush and Hotjar. The data pointed to a need for better landing pages, so I revamped them using Unbounce and A/B testing. I then launched targeted Facebook ads, highlighting our health tech solutions. With continuous monitoring via Data Studio and adjustments from insights via Looker, we saw a 220% boost in conversion rates. Ultimately, our refined strategy slashed our CPA by 25%, delivered a 400% ROI, and saved us a potential $700K annually in PPC costs.
210% Spike: Video Integration's Massive Engagement Leap
Observing the burgeoning video content consumption, I decided to integrate engaging video content directly into product pages. Using Wistia, I tracked viewer behavior and gauged content effectiveness. The results: a 210% rise in page engagement, 45% increase in average time spent on the site, and a 25% bump in conversions, leading to an additional $2M in monthly revenues.
40% Course Completion Boost: Tailoring Learning with HubSpot
Using HubSpot’s CMS, I devised dynamic content tailored to users’ preferences, enhancing their learning experience. This effort resulted in a 40% increase in course completion rates. This strategy not only fostered retention but also spurred 60% more referrals, significantly growing our user base sans additional advertising costs.
300% Uptick: Retargeting Precision with Google Analytics
I employed Google Analytics to discern user behavior, focusing on abandoned cart users. Crafting retargeting strategies with this data led to a stunning 300% increase in cart recovery rates, salvaging $1M in potential lost sales within the first quarter. Furthermore, these honed retargeting efforts caused a 20% reduction in ad spend.
400% Traffic Surge: Conquering Voice Search with SEMrush
With the popularity of voice searches skyrocketing, I leaned into SEMrush’s voice search tool. Adjusting our content to align with voice search queries led to a whopping 400% influx in traffic from voice searches. This adjustment also resulted in a sales growth of 28% in just half a year.
50% Abandonment Reduction: Drift Chatbots Reinvent Support
Recognizing the critical nature of real-time customer support, I incorporated Drift chatbots for instant assistance. This rapid response strategy resulted in a 50% decrease in cart abandonment and a 35% uplift in customer satisfaction scores. Simultaneously, it allowed for 24/7 support without upsizing our human resources, equating to a yearly saving of around $750K in support staff costs.
If you're inspired by these tales of tremendous growth, believe me, you've only scratched the surface. I have a collection overflowing with impactful growth stories and transformative case studies. Each one showcases the innovative strategies and tangible results I've achieved.
Reviews From Colleagues, Clients & Partners
Rohan was the first member of our newly founded growth team at Storefront and one of the most valuable additions to this day. I had the chance to see him grow from junior project management to an actual manager, driving his own subteam of freelancers, virtual assistants, and junior members. Rohan is very much the "intrapreneur" type, which is perfectly suited to growth management. He learned to code and built his own websites, which in return are feeding his personal growth as a manager and team member. Rohan is very dedicated, learns fast & autonomously, and has an excellent understanding of how to draw growth objectives and measure progress and team velocity. He's been the lead on dozens of growth projects, many being so successful they have been turned into marketplace features or contributed to the +400% of Storefront's transactional traffic we've experienced over two years.
I had the opportunity to work with Rohan during one of the conferences held by Asian Development Bank. His communication and execution skills make him a great front-person for any organisation. He is highly motivated, will take any given tasks with pleasure to work tirelessly and deliver the results. Lastly, and most importantly, we synced well as a team to make the project a success for both our organizations.
I had the opportunity to work with Rohan on multiple marketing projects at Storefront. He has demonstrated outstanding results, clearly reflecting on our platform traffic, visibility and sales performance. With his curiosity,speed and strategic mindset, Rohan gives a boost to a project. He is always ready for plan B and does not hesitate to go the extra mile.
I've known Rohan for 12 years now; we both met as fresh-out-of-high school boys, who were 2 of the 10 selected out of hundreds of applicants for an elite scholarship-based hotel management training program at one of the top luxury hotel chains in India. After graduating from the program, both of us worked together as colleagues and were able to nurture a very positive professional relationship. Rohan is an extremely talented and hardworking individual with a sharp acumen and great knack of getting it right with people and processes alike. It's been a pleasure to have been able to work with Rohan, and I can personally vouch for him at any place of work. He will truly be an asset for any organization that would be willing to hire him.
I had the chance to meet Rohan during our Masters in international business degree: we worked together on several projects and what striked me the most was his drive and determination to succeed any given task. On top of that, he has grown to become an extremely entrepreneurial businessman with a positive attitude and leadership skills, a solution-oriented thinker that is eager to learn continuously and challenge himself. He is definitely a game changing asset to have within any team.
During my career, I had the chance to collaborate in different capacities with these great companies.
Let's talk about your
future project!
Eager to collaborate on your upcoming endeavor?
Let’s explore and ignite the potential of your next big idea, shaping a promising future together!
