What are the differences between undifferentiated, differentiated, and concentrated marketing strategies?
Rohan Singh | October 24, 2023 | Acquisition What are the differences between undifferentiated, differentiated, and concentrated marketing strategies? Definition of Undifferentiated Marketing Strategy Undifferentiated marketing strategy, also known as mass marketing, is a strategy that involves targeting the entire market with a single marketing mix. In this approach, companies create a universal product or […]
